If you watch the NFL then you have seen Bud Light’s Dilly Dilly ad campaign. When I saw my first “dilly, dilly” commercial I gave it a slight chuckle, it was kinda funny. The problem with any successful ad campaign is that once it becomes too popular it gets really grating. Now every idiot with a Bud Light is saying “dilly dilly” and I am really starting to hate it. Some morons have even gotten “dilly dilly” tattooed on their body.
This blog isn’t about the divisive nature of “dilly, dilly.” It’s about the fact that I know I have heard “dilly, dilly” before. Normally I am good at making the connection but this time there was a real disconnect. I was drawing a blank on “dilly, dilly” until my mom came to visit. It was the combination of seeing my mom and hearing her mention lavender that triggered my memory.
When I was a little baby my mom used to sing this song to me and then later she would sing it to my little sister.
Ok so they kinda lifted it from Old England, as I suspected it was kinda clever but nothing original. Then I see that in 2015 the song was part of the Cinderella soundtrack and now I am fully out on “dilly dilly” Not original and just used by Disney less than 3 years ago.
If you’re one of the people who got a Dilly Dilly tattoo, you got lyrics to Cinderella on your body bro.
So then there is the video from Bussiness Insider. Notice at the end when they ask him if he’s suing the people selling “dilly, dilly” shirts he says no…it’s not out of benevolence. He wouldn’t have much of a case, they didn’t invent “dilly, dilly”.
Hopefully Dilly Dilly doesn’t have the staying power of those stupid Budweiser Frogs but you never know. A-Train Out.