Every time I visit barstoolsports.com I see this ad of late.

Is that supposed to be this guy’s dead daughter? What the fuck is going on here? Is this another one of his daughters? The advertisement mention no other children. Is this just a random that was saved by his product? I need clarification. The implication is that the girl pictured is his child. If true that’s in really poor taste. I mean who just posts dead daughter pics like that?

Obviously, this is a stock photo that has nothing to do with the inventor of “safe personal alarm” but still what a weird photo to choose considering what the copy says.